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Article
Publication date: 16 June 2023

Cecilie Andersen, Marit Gundersen Engeset and Ellen Katrine Nyhus

This paper aims to explore how different levels of involvement in the prevacation phase affect vacationers’ subsequent satisfaction, word of mouth (WOM) recommendations and loyal…

Abstract

Purpose

This paper aims to explore how different levels of involvement in the prevacation phase affect vacationers’ subsequent satisfaction, word of mouth (WOM) recommendations and loyal behavior with regard to the planning/booking process.

Design/methodology/approach

Data from a field study (N = 5,158) in a travel planning context are used to investigate the differences in WOM recommendations and loyalty between self-packagers (higher involvement) and package buyers (lower involvement).

Findings

Tourists who are less involved in the prevacation phase are more likely to recommend the planning/booking process, while more involved tourists are more likely to repeat the same planning/booking process than package buyers.

Practical implications

The findings have implications for tourist agencies, tour operators, tourism suppliers and tourism marketers in terms of customer retention and WOM communication. These findings also have theoretical implications for the WOM and loyalty literature.

Originality/value

This paper reveals how involvement in travel planning may affect satisfaction, WOM recommendation and loyalty behavior. These relationships have not been investigated before.

目的

本文探讨了度假规划和预订模式的选择(自我安排行程与购买套餐)是否会影响度假者随后的满意度、口碑(WOM)推荐以及与规划和预订过程相关的忠诚行为。

设计/方法

使用在旅游规划背景下的一项实地研究(N = 5158)数据来研究自我安排行程者与套餐购买者之间的WOM推荐和忠诚度的差异。

结果

较之自我安排行程者, 套餐购买者更有可能推荐规划/预订过程, 而自我安排行程者比套餐购买者更有可能重复相同的规划过程。

原创性

本文对参与旅游规划如何影响满意度、WOM推荐和忠诚度行为进行了深入探讨。尚无研究对这些关系进行探讨。

意义

研究结果对旅游机构、旅游经营者、旅游供应商和旅游营销人员的客户保留和客户WOM沟通有启发意义。研究结果对WOM和忠诚度文献也有理论上的意义。

Propósito

Este artículo explora si la elección de la planificación de vacaciones y la modalidad de reserva (independiente vs compra de paquetes) afecta la satisfacción posterior de los turistas, las recomendaciones boca a boca (WOM) y la fidelización relacionada con el proceso de planificación y reserva.

Diseño/metodología

Se utilizaron datos de un estudio de campo (N = 5158) en un contexto de planificación de viajes para investigar las diferencias en las recomendaciones WOM y la fidelización entre viajeros independientes (mayor participación) y compradores de paquetes (menor participación).

Hallazgos

Es más probable que los compradores de paquetes recomienden el proceso de planificación/reserva que los viajeros independientes, mientras que estos últimos tienen más probabilidades de repetir el mismo proceso de planificación que los compradores de paquetes.

Originalidad

El documento proporciona información sobre la manera como la participación en la planificación de viajes puede afectar la satisfacción, recomendaciones WOM y fidelización. Estas correlaciones no han sido investigadas anteriormente.

Implicaciones

Estos hallazgos tienen implicaciones para las agencias, operadores, proveedores y comercializadores turísticos en términos de retención de clientes y comunicación WOM con el cliente. Los hallazgos también tienen implicaciones teóricas para el WOM y la literatura sobre fidelización.

Abstract

Details

Lived Realities of Solo Motherhood, Donor Conception and Medically Assisted Reproduction
Type: Book
ISBN: 978-1-83909-115-5

Article
Publication date: 26 July 2013

Cecilie Bingham, Linda Clarke, Elisabeth Michielsens and Marc Van de Meer

Based on the nursing occupation within the UK and The Netherlands' health sectors, which are both highly regulated with policies to increase inclusiveness, the purpose of this…

3901

Abstract

Purpose

Based on the nursing occupation within the UK and The Netherlands' health sectors, which are both highly regulated with policies to increase inclusiveness, the purpose of this paper is to investigate the interplay between employment conditions and policy measures at sectoral level, in order to identify how these both facilitate and limit employment participation for disabled workers.

Design/methodology/approach

The research was exploratory in character using qualitative and comparative methods within a case study approach. It draws on statistical data, document analysis, focus group discussion and interviews with key actors in the health sectors in both countries.

Findings

Whether the social or medical model predominates, their combined use encourages the employment of disabled persons in the health sector. Arguably the social model, focusing on structural changes, can be seen as more enabling. The Dutch comparison shows that encouraging a sector‐specific approach, with increased social partnership dialogue, facilitates the implementation of the social model, resulting in sectorally‐appropriate enabling measures.

Practical implications

This research highlights the need for a sector‐specific approach to disability policy, with development of sectoral monitoring data and evaluation of impact by the social partners.

Originality/value

While previous academic research focused on the aggregated (national) level only, this research investigates the interplay between training, employment, working conditions and policy measures at sectoral and occupational levels, with a view to identifying their influence on employment opportunities for persons with disabilities.

Details

Personnel Review, vol. 42 no. 5
Type: Research Article
ISSN: 0048-3486

Keywords

Content available
Article
Publication date: 1 July 2004

160

Abstract

Details

Disaster Prevention and Management: An International Journal, vol. 13 no. 3
Type: Research Article
ISSN: 0965-3562

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